AI and automation for UK small businesses
We take the repetitive admin off your people's plates: the reading, re-typing, chasing and reporting. That means they can get on with the work that grows the business. It's not about replacing anyone. It's about not needing to hire again quite so soon.
You run the business, and the technology is whoever's least busy. You want things that work without someone babysitting them.
Your provider keeps email, devices and backups running. That's valuable, but it isn't the same as improving how work gets done.
The team is stretched and you're about to recruit. Taking the repetitive work away first could buy you months before you need to.
These are the places we most often find hours going missing in a small business. If one of them sounds familiar, that's usually the place to start.
Invoices, delivery notes, forms and PDFs read, sorted and filed without someone keying them in.
Read more → 02The same information typed into three systems. We connect them so it's entered once.
Read more → 03Weekly and monthly reports that pull themselves together, with a plain-English summary on top.
Read more → 04Draft replies to common enquiries, ready for your team to check and send.
Read more → 05First drafts of quotes and proposals from your notes, pricing and past work.
Read more → 06Supplier and customer questionnaires pre-filled from your existing policies and past answers.
Read more →A surprising number of "AI problems" are really a missing integration, a messy spreadsheet or a process nobody wrote down. When that's the case, we'll say so and fix it the simple way. It's cheaper for you and it's more reliable.
When AI is the right tool, we build it with a person in the loop where it matters, on systems you already use, and we hand it over so you're not dependent on us.
Three sizes of engagement, all with a fixed scope and a fixed price agreed before any work starts. No open-ended day rates.
One task, one fix. A small, fast piece of work that proves whether AI earns its place in your business.
One workflow automated end to end, with a fixed scope and a clear result. This is where most clients start.
Several connected workflows across the business, planned and delivered together.
Need a website too? We build those as well, either alongside an automation project or on their own.
Incubate Labs is run by Simon Newton from Cambridgeshire. Before this, Simon spent years delivering operations and technology programmes, most recently as a Lead Product Delivery Manager at Ocado, after earlier careers in the British Army and in post-conflict reconstruction.
You deal with the person doing the work, from the first call to the handover. More about Simon →
Take the free Readiness Check. A few minutes of questions about how work happens in your business, and you'll see which jobs are worth automating first. No email needed.
Tell us what's eating your team's time. We'll tell you honestly whether AI is the right fix, and what a sensible first step looks like.